Mumbai : Over a decade-long career, Sidharth Malhotra has proven his mettle with films like Kapoor & Sons, Ek Villian, Shershaah, Mission Majnu, and many other prominent projects that brought him critical acclaim and awards. With the increased obsession for Sidharth amongst the youth, he is now a brand favorite, with several brands lining up to collaborate with him.
With current marketing trends, brands have observed that the younger audience is highly influenced by popular figures. They have noticed that the youth pay close attention to the brands endorsed by these figures and trust them more. This has led to increased demand for such brands and, in turn, boosted consumer trust. One such figure with a passionate appeal across demographics, from Gen Z to millennials, is the new-age superstar Sidharth Malhotra. Brands prefer collaborating with him as they see an increased return on investment and an opportunity to create effective campaigns that resonate with people.
Sidharth Malhotra’s professional success came with a lot of endorsement deals. In terms of his brand collaborations, the Shershaah actor has several of India’s leading and premium brands, including Movado, Scott Eyewear, Reliance Trends, Happilo, IndusInd Bank, and Kloze among others. He has also been associated with brands like Vivo, Oppo, and Tecno in the technology space, IndusInd Bank in the banking space, and lifestyle brands like Brylcreem, Glow & Handsome, Kwality Walls, Belvedere vodka, Hoppits, and Coca-Cola. Recently, Sidharth was also present at the coveted launch of Ralph Lauren’s Ralph Club luxury perfumes.
Since his debut with Student Of The Year in 2012, Sidharth has been winning hearts with his versatility and performance over his decade-long stint in Bollywood. On the work front, Sidharth Malhotra is seen in the recent release Mission Majnu, where he portrays a RAW agent in the espionage thriller. Apart from the range of brands associating with him in 2023, he also has a flurry of projects lined up for this year in Bollywood, including Dharma Productions’ upcoming Yodha and Rohit Shetty’s Indian Police Force.
