Faridabad News, 25 Feb 2021 : Design thinking is a human-centred approach to innovation. To impart learnings using creativity which is the need of the hour, BBA Department of DAV Institute of Management, Faridabad organized a webinar on the topic “DESIGN THINKING: IMPORTANCE & PROCESS” on 24th February 2021. The illustrious speaker of the day was Prof. Dr. Neelam Saxena, Professor & Head of Amity Centre for Entrepreneurship Development, Amity University, whose wise words and forward thinking captivated everyone.
Dr. Neelam Saxena said that the creative capacity of the team can be enhanced by focusing on three core design thinking principles, or 3 E’s: empathy, expansive thinking, and experimentation. It revolves around a deep interest in developing an understanding of the people for whom the makers are designing products or services. It helps employees to become more observant and develop empathy with customers.
The Design thinking pulls together what’s desirable from a human point of view with what is technologically feasible and economically viable. She further emphasized on using the process to define the steps needed to tackle each project, and remember to hold all ideas and sketches throughout the process. Dr. Sanjeev Sharma, Principal Director and Dr. Ritu Gandhi Arora, Vice Principal & Registrar, congratulated the whole team of BBA department for coming up with such brilliant ideas and organizing such a lively and enriching session on a topic which is the essence of today’s world.
