New Delhi, 27 Oct 2020 : Bolo Indya, the fastest-growing short video content platform today announces the launch of Bolo Meets – Industry’s first engagement led Peer2Peer Commerce service capability on its platform for a wider audience base. With the platform wide launch of Bolo Meets on the platform, Bolo Indya gets deeper into the content services segment where creator partners can market their specialized skills-based content services to their follower base. The Platform currently has over 65 lakh users including 28 lakhs creators, spread across 14 languages. With the unique service offering, Bolo Indya expects its creator base to grow by 300% by March 2021.
As part of Bolo Meets, creator partners on the platform will now have an added feature to create and deliver their specialized skills-based services to their follower base. Sessions can be facilitated either through one to one private video chat room, or a group video session with a maximum of 10 people in one session. These video sessions can be availed by the users through micropayments to book the slots for their favourite creators’ sessions. The most popular categories in demand for Bolo Meets include Astrology, Fitness, Music, Dance, Instruments, Comedy, Personal Finance, Relationships, and Mental wellness. Average ticket size for the sessions start from as low as INR 100 for a personalised astrology service, and goes up to INR 5000 for someone willing to learn a language or dance.
Commenting on the launch, Mr. Varun Saxena, Founder and CEO Bolo Indya said “We stay committed to our vision of empowering content creators to monetise their content and follower base. We feel humbled to see the love given to Bolo Indya by the creator community when it comes to content creation frequency and retention on the platform. As we make Bolo Meets open for a wider audience, we will not only positively boost the financial independence journey of our creator partners, but we will also be empowering every Indian sitting in the remotest of location in the country to avail services, learn and grow with the creators who understand their culture, language and aspirations. We aim to open up new income prospects for talented people of the Country and provide them a platform to pursue their passion and grow in their lives.
“We have been constantly working to support Passion based economy in India and with the Bolo Meets open up for scale now, we mark a milestone in our journey to transform it into a reality that can benefit our existing and potential growing creator and consumer base.” he further added”
Peer2Peer Service capability is already gaining popularity on Bolo Indya platform amongst its top-notch creator base with an engagement rate of over 89%. Over 25,000 video sessions have already been delivered in 5 months post the service was activated amongst the highly engaged creators. Its top creator partners are already earning in the range of INR 50,000-60,000 per month using Bolo Meets available on the platform which is now expected to grow manifolds with the launch of Bolo Meets discovery for a wider audience base.
