Redcliffe Life Diagnostics launches 4 new labs, witnesses exceptional surge in D2C home collection Diagnostics

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New Delhi, 22nd July 2021: Redcliffe Life Diagnostics (https://redcliffelabs.com/), a unit of Redcliffe Lifetech U.S.& India, recently launched 4 new labs in Patna, Indore, Raipur and Noida to respond to the new rise in home comfort diagnostic prompted by post Covid care and the bigger shift in consumer behavior to avoid queuing at collection centres. Combined with larger awareness and disposal income for self-care, families of all income groups are now willing to subscribe to self-diagnostics and home collection. Redcliffe Life Diagnostics with its team of pathologists in various cities across India provides seamless experience from sample booking to reporting within 24 hours.

These 4 new labs are part of larger expansion at Redcliffe Pathology portfolio, additionally 3 new labs are planned to go operational every month. Redcliffe is focused to be a leader in online and home-based diagnostics, given the market growing exponentially and will command 30-40% of total diagnostics market in the next 7 years. The second wave of Covid-19 has accelerated the growth of home collection platforms. Online Preventive on-demand doorstep health test services with same day test results that are affordable, accurate and reliable are the need of the current times. AI based digital reports, driving self-evaluation on health and wellness combined with teleconsultation has enabled last mile approach – at home, at office, always near the consumers. Thus, the Indian consumers are clearly shifting to digital and home comfort diagnostics.

Commenting on the expansion spree, Dheeraj Jain, Founder, Redcliffe Life Diagnostics said, “We are one step closer to our goal of advanced home care diagnosis with every lab addition. It provides better treatment for the patients, and also provides the family with logistical comfort. With this expansion drive, Redcliffe Life Diagnostic aims to raise awareness about its services and established a widespread awareness for preventive healthcare in the country with the clear motto of providing the best medical diagnosis, prompt cure, right guidance to the people of the every city- Tier-2 , Tier 3 and small towns. The company is working with the belief that proper diagnosis can be a major tool to narrow the healthcare gap between rural and urban India. We started home collection last year and are now launching labs in various cities in next 12 months to offer last mile service delivery.”

Redcliffe Life Diagnostics is known as the market leader in genetics and advantage diagnostics technologies including cancer sequencing, pre-natal health, carrier screening also adding wellness and neutron to its product portfolio. Redcliffe screens maximum number of gut health cases in India.

 

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